The data set that I decided to focus on was Google Trends. It is a fascinating feature of google that shows what was the most searched for word in a specific country, area, and time. https://trends.google.com/trends/?geo=US.
Google even provides a global visualization of some of the trends, for example the #me too rising movement. https://metoorising.withgoogle.com/ .
What I would like to focus on with Google Trends is how these tendencies can influence searches, and maybe even create “fake” interests. For example, when googling a company that search creates a “hit”. However, this doesn’t mean that people are actually clicking on that company’s website, or that they might even agree or like said company. Google’s feature of auto completing ones sentence can also lead to the user exploring a concept they might not have an actual interest in. However, google trends do give us a very visualized idea of what is being searched for, not necessarily the context. This information can lead to interesting results when compared to real time, in person surveys.
Before I post my examples I would like to note that in order to find them I had to search for them on Bing. 🙂
My first example is called Google Health API. It is a service provided by Google that shows the Flu and Dengue trends. Unlike Google Trends this is not an easily accessible website. In fact, one must fill out a Google Doc to get authorization for it. This leads to the question of how reliable is Google Trends to begin with if there are topics that are clearly off limits to the general public. The form to access Google Health API includes questions such as:
“Please describe your specific research project and how you intend to use Google data to achieve it.”
“Please note that access will be granted only to selected research partners.”
https://docs.google.com/forms/d/e/1FAIpQLSdZbYbCeULxWAFHsMRgKQ6Q1aFvOwLauVF8kuk5W_HOTrSq2A/viewform?visit_id=1-636281495024829628-2992692443&rd=1
My second example is Pulsar. A “social listening” business tool that helps companies know every time they are mentioned or receive a hit. “Pulsar helps you find the story in the data by bringing all your digital audiences into one place and leveraging the power of AI and data visualization ” It takes every mention, hashtag, comment, etc found on social media and gives companies their “influence value”. https://www.pulsarplatform.com/
My third example is Brand24. https://brand24.com/ . Like Pulsar it is targeted to businesses and their media presence. “Get instant access to online mentions, grow customer satisfaction and sales.” Unlike Pulsar, it lets you see who is your biggest influencer so that you can reach out to them and do “collaborative work” for your brand.
I chose these examples because they show just how many tools there are for data manipulation and exposure. What I would like to focus on is how much impact this really has on people when looking up a concept or company.